Enterprise Holdings

Enterprise Holdings is the world’s largest car rental operator. The Combined Power of Enterprise® and National® offers the most comprehensive coverage and service to thousands of general aviation airports and FBOs throughout North America, plus a global network that operates in nearly 100 countries and territories.

CenterPoint Marketing helped Enterprise debut a new 20 x 30-foot exhibit at the National Business Aviation Association show in Las Vegas. This boldly branded rental exhibit let aviation business attendees know they can easily rent from both Enterprise and National without paperwork and with a single loyalty program.

A long, sweeping, curved header atop the booth proclaimed their major brand names, while 8-foot square, two-sided backlit graphic walls promoted brand and marketing messages. The exhibit’s layout provided space for 4 different seated meeting areas for discussions with interested prospects.

The rental exhibit was so successful that Enterprise plans to continue using this design going forward.