Our Account Managers and Designers collaborate to define the ideal audience experience and fulfill your objectives. They focus on your target attendees, especially their knowledge, beliefs and behaviors that will drive success. Once the audience experience is defined, our team will apply it to create the most effective design. Factors we consider include:

  • What are the main messages that attendees should remember?
  • Where is the space located in the venue, and what is the traffic flow?
  • Are there different paths for various audience segments?
  • What flexibility is needed across various markets and shows?
  • How much space is needed for meetings, demos, presentations, etc.
  • What are the locations of competitors and partners?