If your customers can’t come to the show, then take the show to them.  Mobile marketing creates a captive audience focused solely on your brand and products.  It can provide a truly unique way of engaging with customers in a face-to-face setting.  There are 3 main components to a mobile tour, including vehicle selection and acquisition, design and buildout of the interior and exterior, and tour management.  The following considerations should be factored into planning and decision-making for  a mobile event:

  • Budget (vehicle, customization & tour operations)
  • Vehicle selection 
  • Visitor experience
  • Tour parameters (length, number of stops)
  • Tour labor (driver & I&D)
  • Staffing