The right activation can turn attention into meaningful engagement. We create experiences that help brands stand out, connect with the right audiences and reinforce the messages that matter most.
Effective activations are intentionally designed to:
- Align with your brand, objectives and key product or service benefits
- Attract and engage the right audience
- Feel authentic to your brand
- Be strategically placed to maximize visibility and support traffic flow
- Create a memorable or emotional response
- Be intuitive, engaging and respectful of attendees’ time
- Be supported by the right staffing and facilitation
- Capture meaningful metrics tied to your objectives
Activation Possibilities
From high-touch human interactions to games and entertainment, activations can be tailored to your audience, objectives and event environment.
- Professional brand ambassadors and engagement specialists
- Live talent and presentation support
- Branded games, including golf, Skee-Ball and Pop-A-Shot, Plinko
- Sweepstakes and contests
- Live caricature artists and other personalized experiences
- Cause-related activations connecting attendee participation with charitable giving
Tech-Driven Activations (See Event Tech)
- Interactive touchscreens and product experiences
- Digital product demonstrations and configurators
- Interactive games, contests and leaderboards
- AI-powered and personalized experiences
- Virtual, augmented and mixed-reality experiences
- Photo experiences and social sharing
- Live polling, quizzes and audience response
- Motion-, gesture- and sensor-based interactions
- Immersive AV and projection experiences
- Integrated lead capture and engagement measurement