St. Charles Trading

St. Charles Trading is a global supply chain solutions provider, specializing in food ingredients distribution since 1984.

St. Charles desired a new exhibit that matched their recent rebrand and accurately reflected their industry stature. While their previous displays were portable 10x10s and 10x20s, they unveiled their new 20×20 custom modular exhibit from CenterPoint within the Organic Pavilion at IFT 2022.

The booth design created a space that could hold its own at the visually crowded IFT show. The exhibit features a large backlit billboard structure that provides huge brand impact, as well as other backlit graphics that provide additional information about their premium ingredient suppliers. The exhibit structure was rented with purchased graphics and flooring.

St. Charles had an aggressive strategy of scheduled meetings throughout the show, so they also wanted a booth that enabled comfortable meetings. They went all-out for each meeting, providing a bundle of premium collateral, with branded water bottles, paper, and branded pens.