Building Trust at KBIS
At the Kitchen & Bath Show, Liberty Hardware’s goal was to elevate everyday kitchen and bath hardware into a more design-led story, using vignettes and cross-brand integration to increase relevance with buyers. Buyers could get hands-on with a multiple product lines to better experience and trust LIberty Hardware’s offerings.
As part of Masco, Liberty Hardware’s KBIS custom rental exhibit also incorporated brands from other Masco companies, to underscore their relationship and their greater capabilities.
