Schubert

Schubert Builds Brand, Meets Buyers in Two Exhibits at Pack Expo 2025

Schubert is a German packaging machinery company and global leader in modular, robot-based systems that deliver flexible, efficient automation. Pack Expo is a strategic show for Schubert, allowing them to address their stated objectives of building brand visibility in the North American market, demonstrating their modular top-loading machinery in live operation and engaging with packaging decision-makers across both general and pharmaceutical markets.

Strategy

To meet these objectives, Schubert deployed two coordinated exhibits: a 21′ × 80′ island for Schubert North America and a 47′ × 30′ peninsula within the Healthcare Packaging Pavilion for Schubert Pharma. Both exhibits were designed to present a unified global brand experience, reinforce Schubert’s technology leadership, and facilitate meaningful conversations that advance the buying cycle.

Design & Execution

CenterPoint partnered with Schubert to design and execute the 2-exhibit strategy.

As a family-owned European company, Schubert cares deeply about brand consistency and their German roots. Thus, their Pack Expo exhibits closely align with the look and feel of their European and Asian exhibits, including hard raised floors and space to offer and store snacks and drinks. Bold Schubert brand colors, messages, and packaging iconography covered exhibit towers and hanging signs. The Schubert Pharma exhibit also included a backlit 3D Schubert logo that acted as a brand beacon.

Schubert provides sophisticated machines that clients can use to package their own products. To attract potential buyers, Schubert’s exhibit graphics included large icons showing the kinds of products their clients need to package and the packaging formats their machines are designed to handle. Large monitors featured splash videos to attract attention, and a large touchscreen in the Schubert North America exhibit let staff showcase their machine capabilities. Kiosks and shelves displayed sample client products packaged by Schubert machines. Informal seating behind privacy screen graphics facilitated longer discussions.

The most powerful attraction was live demonstrations with Schubert machines. Both exhibits featured working Schubert TLM systems, demonstrating their innovative top-loading, modular packaging technology. CenterPoint choreographed the installation, services, utilities, and timing of the large machines to provide Schubert technicians with ample time to set up and calibrate their machines.

Conclusion

Through a combination of coordinated exhibit strategy, disciplined brand execution, and live machine demonstrations, Schubert successfully advanced all three of their objectives at Pack Expo. The two-exhibit approach enabled Schubert to speak to both general packaging buyers and pharma audiences, while maintaining one consistent global brand experience—a standard that is central to Schubert’s identity and competitive positioning.