BCD Travel

High-Tech Interactives Modernize Company Brand

At GBTA 2025, BCD Travel wanted to dial up the tech factor to instantly signal “tech company” and “innovation” to attendees, aligning with their tagline, “Human-centric. Tech driven.”

According to Kristin Lynch, Event Marketing Manager, BCD Travel, “CenterPoint nailed it!” with:

• A corner-wrapping LED wall on a high-traffic corner of the exhibit
• Seamless execution of BCD Travel’s new Immersive Experience, which featured 270-degree content, floor projections and audio.

“CenterPoint worked closely with a third-party vendor to bring our Immersive Experience to life, always asking the right questions to make sure every detail was considered,” said Lynch.

Besides the high-tech attractions, the exhibit featured many elegant branded spaces for valuable conversations and connections.

After the show, BCD Travel’s exhibit received glowing feedback from internal stakeholders, including the CEO and C-suite.

Lynch values CenterPoint’s consistently high level of service and quality. “CenterPoint delivered flawlessly! They’re proactive, detail-oriented, and good custodians of our budget. Their communication and creativity throughout planning are exceptional, and onsite, they’re just as reliable.”

CenterPoint’s reliability provides Lynch peace of mind and frees her up to do more marketing. “They’ve become a true extension of our BCD events team. With CenterPoint, I know our booth is in good hands, which lets me focus on everything else.”