Integrated Campaign Makes Conversations Easier & Memorable
Clinical Architecture is the leading provider of innovative healthcare IT solutions focused on the quality and usability of clinical information. AT HIMSS, Clinical Architecture sought a friendly, engaging exhibit experience that made their value come alive and build trust with potential buyers.
CenterPoint designed a 30 x 40 custom exhibit that promoted the Clinical Architecture brand, products, benefits, and their Infomonster mascot. Clinical Architecture offered to tame prospects’ “Infomonster” which they portrayed with colorful exhibit graphics and small stuffed dolls as giveaways. The Infomonster starred in a selfie-station, and even peered down on exhibit visitors from the bottom of a double hanging sign. This demand-generation program used a memorable show theme and playful creative device to make healthcare data-quality conversations easier to start and easier to remember.
To advance the buying cycle with prospects, the exhibit provided a wide variety of separate meeting areas, including two-sided kiosks for demos, casual seating with charging stations, a wide, curving reception desk, and a huge private conference room that doubled as a large graphic tower.
For the best value, the exhibit combined rental components, such as the tower structure, with custom-built client-owned elements.
