eero
eero’s Experiential Space Intices Crowds of Buyers and Influencers
We partnered with our agency friends at MOCO, Inc. to create this 10×30 custom exhibit for eero, an Amazon company. eero promoted their mesh WiFi systems to the B2B buyers and influencers attending CEDIA 2022. eero’s rare 10 x 30 island booth made home-network simplicity feel tangible, premium, and easy to specify.
To create a more inviting, experiential space, the exhibit was designed and fabricated with the feel and finishes of an entire small room as compared to the usual trade show exhibit. The enclosed box design created both an exclusive yet accessible space that attracted and retained a crowd.
The exhibit included multiple ways to help engage and persuade potential buyers:
- Large video monitors played splash videos
- Counter-height kiosks displayed eero’s mesh WiFi routers
- Wall graphics showed enlarged photos of their small products
- Two small wall sections were left unfinished to help attendees visualize how eero WiFi systems could be installed
With a sophisticated look, inviting space, and engaging product merchandising, the eero exhibit attracted and retained a crowd.
