eero

We partnered with our agency friends at MOCO, Inc. to create this 10×30 custom exhibit for eero, an Amazon company. eero promoted their mesh WiFi systems to the B2B buyers and influencers attending CEDIA 2022.

eero’s rare 10 x 30 island booth gave them double the aisle access of a 10 x 30 backwall, and their exhibit design used that extra aisle space to great effect.

This exhibit was designed and fabricated with the feel and finishes of an entire small room as compared to the usual trade show exhibit. The enclosed box design created both an exclusive vibe but also an accessible space. The exhibit ceiling was interrupted by a thin gap spanning diagonally from corner to corner, adding energy and elegance.

The exhibit included multiple ways to help engage and persuade potential buyers:

• Large video monitors played splash videos
• Counter-height kiosks displayed eero’s mesh WiFi routers
• Wall graphics showed enlarged photos of their small products
• Two small wall sections were left unfinished to help attendees visualize how eero WiFi systems could be installed

With a sophisticated look, inviting space, and engaging product merchandising, the eero exhibit attracted and retained a crowd.