Enterprise Mobility at GBTA 2024

Enterprise Mobility, formerly Enterprise Holdings, introduced their rebrand at GBTA 2024 to emphasize their much broader offerings beyond car rental.

The GBTA show is the Super Bowl for Enterprise Mobility, the #1 vehicle rental company in the world. GBTA is where Enterprise Mobility renews many of their annual contracts with the Fortune 1000. They also get new leads for potential clients they haven’t sold to yet.

While the 40 x 50 trade show exhibit has a custom look and feel, it was almost entirely a rental exhibit, besides the custom-built pergola. Most exhibit elements featured a warm wood finish, uniting them into a more cohesive design. However, the 46-foot arch was finished with wood grain fabric panels, and the counters, shelves, conference room doors, and even the Plinko game were finished with temporary wood grain vinyl laminate.

To comfortably converse and close deals with existing clients, the trade show exhibit featured many seating options including private conference rooms. And to attract new prospects, Enterprise Mobility hosted multiple activities, including printing T-shirts onsite, a bar, and making fresh cookies in the exhibit, which CenterPoint helped source and manage.

Enterprise has rented their trade show exhibits since 2008, allowing them to easily change their look, branding, and configuration as their needs continue to evolve.

At GBTA 2024, Enterprise Mobility was ecstatic with their results and CenterPoint’s service. “Thanks for being such a rock star!” said AnneMarie Greene, Enterprise Mobility Senior Channel Marketing Manager. “Having you on site has been fabulous – you’ve had answers to all my questions and solutions to all my problems!”