Inaugural Private Event Connects Industry Leaders
CenterPoint partnered with GF Piping Systems Americas to design and execute the inaugural GF Flow Symposium 2026, a private event created to bring customers, sponsors, executives, and industry leaders together around the newly unified GF/Uponor brand.
“This event was about building relationships, celebrating innovation, and coming together as one to move the industry forward,” said John Reutter, President, GF Building Flow Solutions Americas.
Client Objectives:
- Strengthen customer relationships through education, networking, and shared industry conversations
- Create a branded event experience that reflected the newly unified GF/Uponor identity
- Showcase the full breadth of GF/Uponor solutions in an engaging, easy-to-navigate environment
- Boost post-event reach through trade media interviews, podcasts, and influencer coverage
Experiential Solutions:
Based on the client’s objectives, CenterPoint designed an immersive Product Showcase that served as the centerpiece of GF Flow Symposium 2026. The environment brought the GF/Uponor brand to life through educational hubs, hands-on product engagement zones, and a dramatic water wall installation that became a highly visible moment across attendee videos and LinkedIn content.
The experience was designed to support more than product display. It gave GF Piping Systems Americas a setting for deeper customer conversations, sponsor engagement, networking, and education, helping the company bring people together around innovation and the future of the industry.
To support sponsorship opportunities and future scalability, CenterPoint created a modular exhibit system that allowed sponsors to select from a variety of pre-designed exhibit configurations. The flexible approach simplified planning, maintained a consistent brand experience, and provided GF Piping Systems Americas with a repeatable platform that can grow and evolve with future events.
“The event was very, very well received,” said Marlena Pehlman, Marketing Projects Manager at GF Building Flow Solutions Americas. “Our executives, sponsors, and customer-facing teams could not be more ecstatic. The design knocked it out of the park, and the branding was just top notch. CenterPoint went above and beyond supporting me to ensure the event’s success.”
The result was a highly engaging private event experience that strengthened customer connections, elevated the new GF/Uponor brand presence, and established a new benchmark for future GF event experiences.
