Unified Brand Experience Launched at AHR Expo 2026
At AHR Expo 2026, GF Piping Systems/Uponor debuted a unified brand presence that brought the combined strength of both organizations to life while supporting innovation, education, and complex customer conversations.
Key Client Objectives:
- Introduce a unified GF Piping Systems/Uponor brand experience following the integration of the two organizations
- Showcase a broad range of solutions in a clear, engaging, and easy-to-navigate environment
- Support complex sales conversations with engineers, contractors, distributors, and other key audiences
- Create interactive experiences that encourage meaningful booth engagement and deeper product exploration
Experiential Solutions:
Based on the client’s objectives, CenterPoint designed an interactive exhibit experience that helped attendees understand the combined capabilities of GF Piping Systems and Uponor through guided journeys, hands-on product zones, and immersive digital storytelling.
A central “Virtual City” touchscreen experience allowed visitors to explore real-world applications across different environments, helping the team tailor conversations to each attendee’s interests, needs, and role in the buying process.
The exhibit also balanced education with energy. A branded ski-ball activation created a fun, memorable way to attract visitors, increase dwell time, and open the door to more natural conversations on the show floor.
“CenterPoint has been a true partner to our team through the evolution of the Uponor and GF Piping Systems brand experience over multiple years and major industry events,” said Marlena Pahlman, Marketing Projects Manager at GF Building Flow Solutions Americas (formerly Uponor). “They consistently bring thoughtful design, strong branding, and creative engagement ideas that help us tell a more compelling story and support complex customer conversations. Just as importantly, their team goes above and beyond behind the scenes to solve problems, adapt under pressure, and make sure every event succeeds.”
