Grammer
Grammer manufactures premium seats for equipment and vehicles for agriculture, construction, material handling, turf care, and trucks.
As part of an aggressive spring show schedule, Grammer exhibited in a 20 x 50 booth at CONEXPO-CON/AGG in Las Vegas, and then in a 20 x 30 at ProMat in Chicago, with only two days between the shows.
Grammer used the live, face-to-face nature of trade shows to offer hands-on demos of their seats’ many innovations, such as haptic warnings, dual motion, water repellant seats, and multi-functional armrests.
A monumental hanging sign defined the booth spaces above their mostly open floor plan. The hanging signs called attention to the space, and then to Grammer’s variety of premium seats, prominently displayed on ring-lit pedestals.
Large backlit murals and kiosks with photos of happy drivers and clever benefit statements help promote Grammer’s products and provide separation from neighboring exhibitors. Grammer’s trade show exhibits also included sizable conference rooms for private meetings.
To handle two major shows only two days and 1,521 miles apart, Grammer used a combination of rental and owned trade show exhibit assets:
- Walls: Grammer owns some modular panels, but not enough for either show – so CenterPoint added rental panels to Grammer’s owned panels at CONEXPO-CON/AGG, and rented them the whole room/storage structure at ProMat.
- Hanging Signs: Grammer owned the hanging sign for CONEXPO-CON/AGG – and we provided a rental frame for them for the ProMat 2023 booth and produced a new graphic.
- Chairs and Bases: We limited the rush shipping to only a couple of crates from CONEXPO-CON/AGG to Promat with the exact chairs and bases (that we fabricated) that were needed.
