Immersive Exhibit Brings New Product to Life at HRS 2026
At Heart Rhythm Society 2026, Imricor unveiled a bold new exhibit to showcase cardiac ablation being performed in the MR and their newly FDA-approved NorthStar Mapping System.
The client’s objectives were to:
- Differentiate their technology in a highly competitive environment
- Clearly communicate complex clinical capabilities to medical professionals
- Drive high-quality engagement and meaningful booth conversations
- Create a flexible space that could support both educational presentations and sharing content
Experiential Solutions:
Based on the client’s objectives we designed an immersive digital procedure room that brought the technology to life—helping attendees to quickly grasp the capabilities and clinical impact in a compelling, easy-to-digest format.
The space was intentionally multifunctional. In addition to guided demonstrations, it served as a backdrop for interviews and dynamic content, creating a continuous flow of activity that drew crowds and drove deeper engagement.
The concept proved scalable as well: While designed for their exhibit in Chicago, Imricor successfully extended the digital procedure room into their EHRA 2026 exhibit in Paris, reinforcing the experience and driving continued results across events.
