Immersive Exhibit Brings New Product to Life at HRS 2026
At Heart Rhythm Society 2026, Imricor unveiled a bold new exhibit to showcase the latest evolution of their breakthrough MR imaging technology, including the NorthStar Mapping System.
The client’s objectives were to:
- Introduce and differentiate a next-generation technology in a highly competitive environment
- Clearly communicate complex clinical capabilities to medical professionals
- Drive high-quality engagement and meaningful booth conversations
- Create a flexible space that could support both education and content capture
Experiential Solutions:
Based on the client’s objectives we designed an immersive digital procedure room that brought the technology to life—allowing attendees to quickly understand the capabilities and clinical impact in a compelling, easy-to-digest format.
The space was intentionally multifunctional. In addition to guided demonstrations, it served as a backdrop for interviews and dynamic content, creating a continuous flow of activity that drew crowds and encouraged deeper engagement.
The concept proved scalable as well—Imricor successfully extended the digital procedure room into their EHRA 2026 exhibit in Paris, reinforcing the experience and driving continued results across events.
