Advancing the Buying Cycle in a Compact Footprint
As one of the world’s leading specialists in lasers, Lumibird needed to make their broad product portfolio easy to understand to Photonics West attendees. CenterPoint deliverd with a compact footprint, converting attention into more application-focused sales discussions.
CenterPoint designed a 20×30 foot custom rental exhibit that attracted buyers and promoted the brand with overlapping arches edged in Lumibird’s brand color, backlit graphic light boxes, bold table graphics (color-coordinated by product line), and a circular hanging sign. Inside, Lumibird let buyers get hands on with popular products from their three main product ranges. For less popular products, four interactive 360-degree swivel touchscreen stations also showcased their full product line. For attendees further in the buying cycle, the exhibit also featured a conference room for private meetings.
