National Information Solutions Cooperative (NISC) is an industry-leading information technology company that develops and supports advanced, integrated solutions such as billing, accounting, engineering & operations and mobile apps for utility cooperatives and telecommunications companies across the nation.
To help create an attention-getting yet accessible space for NISC at TechAdvantage Expo, CenterPoint designed a 40 x 40 custom rental exhibit with monumental impact yet a vast amount of open meeting space. The exhibit provided several different interaction zones: soft / casual seating, demo areas with high top tables and monitors, and a genius bar positioned in front of the large video wall. This allowed the client to have different types of product conversations and to discuss how their membership organizations gain efficiency through partnership with NISC. The demo areas felt private with canopies overhead.
Two large walls presented NISC branding from the outside of the exhibit and impact inside: A 16-foot-tall wall housed a LED videowall and storage, while a 12-foot-tall wall featured a large, evenly backlit graphic on both sides, with inviting space for meetings inside the exhibit. The NISC brand is also seen from far away with a large hanging sign and up close with reception tables.
Elements of this exhibit were also used in a 20×20 configuration at the RTIME show a month earlier, which helped with cost-sharing between shows.