Polaris Consumer Events
Polaris Inc., designs, engineers and manufactures powersports vehicles, which include Off-Road Vehicles (ORV), including All-Terrain Vehicles (ATV) and side-by-side vehicles for recreational and utility use, Snow vehicles, On-Road vehicles, Commercial, Government and Defense vehicles, and Pontoon, Deck and Cruiser Boats. Its products, together with related Parts, Garments and Accessories (PG&A) and aftermarket accessories and apparel are sold through dealers and distributors located in the United States, Canada, Western Europe, Australia, and Mexico.
CenterPoint provides experiential marketing solutions for approximately 50 Polaris events annually, ranging from large private dealer meetings to consumer activations including rodeos, auto shows, state fairs, festivals, farm shows and dealer-sponsored events. Polaris’ primary objective for these events is lead generation. They achieve this by bringing product features and benefits, for potential buyers, to life through unique vehicle and exhibit displays.