Sleep Number is defining the sleep tech space. Their revolutionary smart beds deliver proven, quality sleep. Their integrated SleepIQ® operating system delivers actionable insights to improve health and wellness. The new Climate360 Smart Bed adjusts temperature to keep you comfortable all night.
Sleep Number at CES
Sleep Number has been exhibiting at CES for several years. The 2020 exhibit was a platform to announce Sleep Number’s launch of the new Climate360 Smart Bed. The exhibit also featured the 360 Smart Bed with SleepIQ technology. Branding was stunning with Sleep Number’s triangles featured on the ceiling that changed colors from red to blue. The changing colors represented the temperature functionality of Sleep Number’s Climate360 Smart Bed. Visitors could try-out the Climate360 Smart Bed while experiencing Sleep Number’s “Ride”- an immersive experience that synced the bed’s heating, cooling, and adjustability features with audio and overhead video monitors. This unique activation won the top gold recognition for Event Marketer’s Experience Design & Technology Award for the Best Exhibit under 50×50 and Exhibitor Magazine’s Best of CES 2020 Award.
In 2019 a two-story solution was utilized that featured the “Ride” on the second level of the exhibit. A massive LED screen on the ceiling showcased the Climate360 Smart Bed brand and product videos, while audio and bed movements occurred simultaneously. Additionally, a VR experience was incorporated on the exhibit’s ground level where visitors could feel the impact of a good night sleep while they threw virtual footballs for onlookers to see. The VR space also functioned as a presentation area for Sleep Number executives as well as their special guest – Katie Couric.
In 2018 Sleep Number debuted their Climate360 Smart Bed. This unique exhibit won Exhibitor Magazine’s Best of CES 2018 award for exhibits under 50×50. The overhead cloud-like structure provided the ambiance for visitors to participate in the debut version of the “Ride.”