Upsher-Smith manufacturers a broad array of generic and branded medications to improve the health and lives of patients.
Upsher-Smith exhibits in several medical industries that serve needs ranging from dermatology to epilepsy and women’s health. These shows have different attendee demographics with different needs. Their exhibit was created to adapt to these various needs. The corporate brand remains consistent but changes to messaging, color and texture are incorporated to connect with diverse audiences at each show.