Yamaha

Yamaha Motor Corporation is an innovator in the fields of surface mount manufacturing and robotics factory automation, building on their knowledge and advanced technology since 1984.

At the first post-pandemic IPC APEX Expo, Yamaha’s Industrial Robots and SMT division wanted to maintain the same, pre-pandemic impact and product displays, despite a 40% budget cut. CenterPoint was ready for the challenge with a 30 x 40 custom rental exhibit that gave Yamaha the key meeting space and storage they needed in a space-saving design that still allowed them to bring most of the machines that were showcased 2 years earlier. The budget also allowed Yamaha to continue to use the large overhead hanging signage they had already purchased, providing the branding impact and floor presence they had previously.