Our seasoned Account Managers will partner with you throughout the entire project, from understanding your objectives to measuring success. We combine all of these factors and craft a creative brief that will be used as input to the design.
- Understand the objectives for your space – awareness, education, demonstration, lead generation and relationship building
- Discover stakeholder needs and agendas
- Align roles and relationships with internal and external agency partners
- Document specific exhibit design requirements
- Review your brand standards and marketing campaigns
- Confirm financial, physical and human assets
- Review the competitive playing field “event-by-event”
- Help define how success will be measured