If your customers can’t come to the show, then take the show to them. Mobile marketing creates a captive audience focused solely on your brand and products. It can provide a truly unique way of engaging with customers in a face-to-face setting. There are 3 main components to a mobile tour, including vehicle selection and acquisition, design and buildout of the interior and exterior, and tour management. The following considerations should be factored into planning and decision-making for a mobile event:
- Budget (vehicle, customization & tour operations)
- Vehicle selection
- Visitor experience
- Tour parameters (length, number of stops)
- Tour labor (driver & I&D)
- Staffing
