Sleep Number

Sleep Number is defining the sleep tech space. Their revolutionary smart beds deliver proven, quality sleep. Their integrated SleepIQ® operating system delivers actionable insights to improve health and wellness. The new Climate360 Smart Bed adjusts temperature to keep you comfortable all night.

The 2020 Media Center activation at Super Bowl LIV was an important component of Sleep Number’s overall Super Bowl strategy. Located inside of the Miami Beach Convention Center, the two-story Media Center booth was designed to create distinct, relevant and compelling reasons for media personnel to spend time in the booth and talk to and about Sleep Number during the most crowded brand activation of the year. ​A robust lighting package, an elegant Miami design aesthetic and an effective use of space within a 20×30 footprint, made Sleep Number the most inviting activation on the convention center floor.