Vital Connects with RSNA Buyers
Vital, a Canon Group company, centered their space at RSNA towards building trust and deepening relationships with enterprise imaging buyers.
Vital’s bold graphical identity connects technology with medical imagery to accurately portray the vibrant Vital brand. In this rental solution from CenterPoint, demonstrations, meetings and hospitality took place on two levels. The space included interactive technology to help tell the Vital story, demonstrations for visitor education as well as engagement spaces for business development.
Planning and installation required detailed collaboration with Vital product teams to make sure each activity was properly sequenced and all elements and utilities were placed exactly as planned.
Eventually after Canon’s buyout of Vital Images, the company rebranded as Canon Medical Group. You can see Canon Medical Group’s rental exhibit, also designed by CenterPoint, here.
