Sub-Zero Wolf and their new line of dishwashers (COVE) set the luxury standard for advanced technology and modern perfection in the kitchen appliance sector.
From New York to Milan, CenterPoint brings high-end design and technical performance to Sub–Zero Wolf tradeshows and events. As a long-term partner, CenterPoint works with corporate brand and marketing leadership to ensure each show and product launch embodies their luxury positioning. Their emphasis is on precision built-in appliances with very tight installation tolerances and each year CenterPoint installs hundreds of their products in their products without error.
Targeted private events are a powerful tool for Sub-Zero Wolf. A recent highlight shown here was an elegant outdoor event held in Las Vegas in conjunction with the Kitchen and Bath Show.
CenterPoint partnered with Sub-Zero to transform the KMA Center into a unique customer engagement experience for the top 300 Sub-Zero clients and prospects. The event featured three functioning kitchens where professional chefs gave cooking presentations, creating dishes while educating attendees about the various products being used.
Each of the kitchens utilized gas, electricity, custom counters and cabinetry, media, and theatrical lighting to provide the appropriate vignettes and functionality. A separate history wall told the corporate story.
Venue restrictions required an aggressive two-day installation and 8-hour dismantle which CenterPoint handled skillfully. Extraordinary turnout and exceptional executive and media accolades exceeded Sub-Zero’s expectations for this event.