Sub-Zero Wolf

Sub-Zero Wolf and their new line of dishwashers (COVE) set the luxury standard for advanced technology and modern perfection in the kitchen appliance sector.

From Milan to New York, CenterPoint brings high-end design and technical performance to Sub-Zero Wolf tradeshows and events. As a long-term partner, CenterPoint works with corporate brand and marketing leadership to make sure each show and product launch embodies their luxury positioning. Their emphasis is on precision built-in appliances with very tight installation tolerances and each year hundreds of their products are installed in their exhibit infrastructure in the field without error. Highlighted here are exhibits from EuroCucina Milan and the Architectural Digest Design Show in New York.

Sub-Zero debuted their new dishwasher line, ‘Cove’, at Architectural Digest 2018. To highlight the launch, we created a beautiful floor to ceiling LED video wall with content representing the four cycles of a dishwasher: soak, scrub, rinse and dry which evoked the feeling of being inside a dishwasher.