Tastepoint and Powderpure by IFF

These brands are backed by more than a century of experience, delivering rich flavors and fragrances to the food industry.

Tastepoint and POWDERPURE at the Institute of Food Technologists (IFT) show

A large plaza presented these dominant anchor brands as a corporate unit around a farm-to-table concept. Their “meet us at the table” tag line unified all partners under the IFF umbrella to deliver a full set of integrated solutions. This system of exhibit resources is also utilized in a broader portfolio of smaller shows annually.