Sleep Number

Sleep Number is defining the sleep tech space. Their revolutionary smart beds deliver proven, quality sleep. Their integrated SleepIQ® operating system delivers actionable insights to improve health and wellness. The new Climate360 Smart Bed adjusts temperature to keep you comfortable all night.

Media Center

The 2020 Media Center activation at Super Bowl LIV was an important component of Sleep Number’s overall Super Bowl strategy. Located inside of the Miami Beach Convention Center, the two-story Media Center booth was designed to create distinct, relevant and compelling reasons for media personnel to spend time in the booth and talk to and about Sleep Number during the most crowded brand activation of the year. ​A robust lighting package, an elegant Miami design aesthetic and an effective use of space within a 20×30 footprint, made Sleep Number the most inviting activation on the convention center floor.

The 2022 Sleep Number Content Studio was the highlight of the Super Bowl LVI Media Center. The space provided the perfect backdrop to countless podcasts, panel discussions, live and virtual interviews. It attracted some of the biggest names in the NFL, who shared how important sleep is to their performance both on and off the field. The project won the 2023 Corporate Event Award in the Media Blitz category from Exhibitor Group.